“ We in the business of investing on the jokey “

Cream prides itself with its tailor made financing solutions. Our applications for finance are assessed on the viability of a business, which comprises two important elements:

  • the business
  • the entrepreneur

The business evaluation includes matters such as the product or service and its market acceptability, market size, its ability to be scalable , the business’s history, the stage of its development and medium- to long-term profit potential, technical aspects and the location of the business.

In evaluating the entrepreneur, we look at aspects such as the entrepreneur’s ability to run a successful business on sound business acumen, integrity, drive, vision and appropriate experience.